There are millions of online businesses, some are small and some big. The importance is given to “Blog Marketing” is hurting bloggers nowadays. It is not easier for the bloggers to rank on Google now. As a blogger, this is your responsibility that you provide powerful and useful content to your visitors. And Online Marketing is one of them. There are many online marketing tools available but which to use? which is best for us?
Well, it depends on your requirements. Online Marketing can be done anywhere, it may be Content Marketing, Email Marketing or other sorts of online businesses.
Top 10 Online Marketing Tools
An online marketing contains many phrases, which you’ll need to work for. The right content for your audience is must prepared strategy to work for online marketing.
In this post, I am showing you the top 10 online marketing tools that you’ll ever need. Blogging is just not limited to a blog in which you just write articles and wait for the visitors to come. But, In case, you have to grow web traffic to your blog.
But first, there are few questions we need to ask yourself. Why we need online marketing tools? Are the tools I am using insufficient?
And other such question?
Continue asking…. but hold a second and stick with the post to know about these top 10 marketing tools.
Why Do You Need Marketing Tools?
Have you ever asked?
Maybe or not be.
But you should ask.
These tools help you in your blogging career and you use them frequently but never look at them. But it’s OK.
I have already written an article about the software and tools used by top bloggers. Why these tools?
It’s because we need them. Without these online tools, we cannot grow our business. And even fails in making money online.
So, without wasting more time on it. Check out the top tools for online marketing.
#1 Buffer or HootSuite
If you are a professional blogger, you don’t need to know about social media marketing. You must be knowing how significant role social media play in driving web traffic and generating leads.
Social media marketing is not so difficult as it sounds. You might be working under different or same niche, you all need traffic and leads.
- Schedule social media posts in advance.
- Automate social media engagements and posting.
- Reduce your work by automation.
#2 MailChimp or Aweber
Nowadays email marketing is what everyone does. There are still people(almost all) which love to get a daily dose of news and updates through their inbox. This email marketing technology is most used(80%) by B2B and B2C companies.
The biggest mistake many newbie bloggers make and even top bloggers were, they don’t build a mailing list. In turn, which is very important for a blog like us.
Both MailChimp and Aweber are mostly used by bloggers and which is best? Can’t be said. They both offer a great variety of automation features for blog’s newsletter. And visitors subscribe to the newsletter because they want more.
When starting an online business, these both marketing tools are very important. They come with both free and pro version so that you can set up a trial account.
#3 Google Analytics
One of the best Google’s marketing tool often used. As one of the top and free tool from Google which provides detailed matrices of your blog. I say, Google Analytics does not need any introduction, if you are here reading this, you know about it.
Just a few minute work and start exploring your blog’s matrices. How many visitors, bounce rate, average session time and much more. Also, WordPress has Google Analytics Plugin, which allows tracking the matrices right from your dashboard.
What visitors are searching and reading on your blog, every detail from your blog front-end. If you are ignoring this tool, you are missing some amazing features. You just can’t afford to ignore Google Analytics, in turn, start using Google Adwords.
#4 Yoast SEO
Well, it sounds familiar. All the WordPress users know about this great tool. Instead, every single blog is using Yoast SEO Plugin(and some All In One SEO Pack). It’s free and helps you to easily SEO optimize your content within no time.
Unlike Blogger(BlogSpot), WordPress supports plugins. You can check Yoast SEO Plugin For Blogger.
Yoast SEO plugin has 1 million+ active installs and comes with both free and pro version. In my recommendation, you must use this tool if you want to rank on Google.
Not for the lifetime but yes until you know much about SEO, use this plugin. You don’t have to buy the premium version of Yoast because the free one is enough. And if you want to target more than one focus keyword at a time, use the pro.
Here are some best features of Yoast SEO:
- Supports XML sitemap.
- Manages title, description tags.
- Multiple focus keywords (Pro Only).
- Automatic META tag generation.
- Compatible with WordPress 4.0+
I must say, one of the best marketing tools which I personally use. You can also use All In One SEO Pack plugin, it also supports great features like Yoast SEO.
“Sharing Is Caring“, we all know that. BuzzSumo is the best tool I have ever used in my life. It is highly recommended and favorite tool for marketers. Almost all business marketers use BuzzSumo.
It is one of the best online marketing tools which provide information about shares. It shows you the detailed information about how many times this post is shared. Go to BuzzSumo, type in your targeted keywords(if possible, always use Long-Tail Keywords).
Once you are done, you’ll see the most shared content according to the keyword you searched for.
It is must use tool if you want to outrank your competitor. Basically, I use this tool to find what type of content is most shared and trending. And it is a crucial part of blogging you all should work on.
SEMrush is a big deal you can’t miss. It is a keyword search tool and also much more than that. This tool makes it easier to search keywords and analyze it. You can find keywords which are driving traffic to your competitor and outrank them.
Just like Google Analytics, SEMrush provides detailed matrices of your blog. It includes backlinks, keywords, advertisement etc.
There are mainly 3 things for a keyword, Volume, Competition, CPC, and Trend. It basically works, in the same manner, providing you detailed information.
If you don’t know about this tool, start using SEMrush, one of the best online marketing tools.
Now, along with keywords and understanding SEO, we need to take care of links of our site. One of the best backlink checker tool and make the job simple and straightforward.
AHrefs offers a wide variety of tools keyword explorer, link checker, content explorer and much more. There are many other free tools with same features but quality matters. No other network can match the quality and performance of AHrefs.
It’s database and domains are updated every single month with lots of keywords and analysis.
You must use this cool marketing tools, either you lose it or get it.
#8 Facebook and Twitter Ads
As I said above, you can’t miss the social media in your business. And when you can grow your business with online advertising. You might have Facebook and Twitter pages for your sites and blogs. And you constantly share your articles over there.
So, in an order you increase earnings you must start using Facebook and Twitter ads. For Facebook, set up Facebook Instant Articles and monetize your content on Facebook.
Just like the similar way, Twitter ads can be set up and you can monetize your blog for social media as well.
Social media advertising could boost the reach of your blog posts by targeting newsfeed of your visitors.
HubSpot marketing tool allows you to generate email easily. You must have seen the pop-ups on various blogs and one on our site also. It plays a major role in marketing, generating sales.
HubSpot also offers another famous tool called “HubSpot Title Generator” and it is pretty useful. Catchy and magnetic headlines is an important part of SEO and significantly you must optimize your boring title.
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
It is a saying by HubSpot for all-in-one marketing software.
Well, yet another one of the best and famous marketing tools. Why not use it? It’s an opportunity to up bring your content. Why others?
This is another top tool for sharing purposes. Generally, it’s website but widely used as WordPress plugin which has 1 million+ active installs. All-in-one content marketing tools must be like SumoMe.
It gives a lot of control over many activities on your blog. Like share buttons, opt-in pop-ups, email listing and more. One of the great features also is that they look good on mobile devices. You can maintain a great way to encourage sharing no matter where your audience is reading.
As Google’s demand and top bloggers suggest you site must be responsive and fast loading. Site load speed is still a major ranking factor because 50% of the traffic is coming via mobile devices.
Thus, we conclude. You must use these great online marketing tools which are free and some paid also. But, in order to increase your earnings and boost up your sales, you need these.
Well, it’s your choice. What do you want? And why you are doing?
It all depends on you.
So, it’s all about “Top 10 Online Marketing Tools“.
See you soon. 🙂
Don’t forget to share.