Websites are being developed at an incredible rate especially now that more domain suffixes are available. Because of this massive influx of constant web development, search engine optimization and marketing practices are more important than ever. Although not everyone building websites will be your direct competition, it’s safe to assume that a large portion of them will be. What kind of SEO practices can help keep your site secure for future visitors?
Develop the XML Sitemap
Many professionals advise building and registering the XML sitemap for search engines. This can help keep all of your content prioritized in search engines such as Google and Bing. During all of the algorithm changes that have affected search results, the sitemap has remained true to helping owners keep content indexed. Many developers will also provide a sitemap developed specifically for visitors.
The robots.txt file helps regulate how search engines analyze your pages. If this is optimized for specific bots, it can be quite beneficial to keep your site high in rankings regardless of future changes. These can be made quite easily with virtually any editor that supports the .txt file such as Microsoft’s Notepad which is installed in virtually every copy of Windows.
Keep the Site Fast
A fast site speed has been one of the cornerstones of high-ranking websites for years. This is done by optimizing graphics and keeping code cleaned of problems. Limiting Flash-based images, videos and advertisements can also assist in a quick load time. Although some bells-and-whistles are attractive to viewers, limiting these features can help keep the site loading fast.
Broken links within pages have been detrimental to higher ranks since the earlier days of developing search engines. Unfortunately, it could be a headache to keep track of all the links on your site. Fortunately, there are several tools that can help you find those broken links by analyzing your entire domain and ensuring all the connections are valid. Or by using backlink checker tools. This is much better than scanning every single page by hand and making sure the links are still good and is worth the investment in regards to time.
Good SEO practices should be a regular routine with any website if you want to continue success. As technologies advance and change, you must adapt quickly if you want to stay ahead of the competition. Inquire about online marketing services that can help you remain at the top of your niche. You can bet your competition is doing everything they can to replace you on the results page.