You might have heard the terms called “white hat” and “black hat” when it comes to SEO (Search Engine Optimization).
But do you know why there are used?
And What are the differences between them?
Search Engine Optimization or SEO is the method by which size and quality of web traffic to a website can be enhanced.
The higher ranked a site is on top of the search engine results pages (SERP), the more visitors the website certainly grows. Due to the rising importance of search engines like Google, SEO is a much popular internet marketing strategy.
Search engines regulate their rankings through some algorithms that are closely protected. However, these algorithms are based on certain renowned principles.
Search engine optimization seeks to apply these ethics to improve search ranking. The difference between black hat and white hat SEO relates to what techniques are used when using these principles.
Black Hat SEO vs White Hat SEO
Black Hat SEO: Attempts to improve rankings in ways that are not accepted by search engines and contains trick. They go against current search engine rules. White hat SEO refers to use of good practice or procedures to attain high search engine rankings. They obey the search engine guidelines.
White Hat SEO: Is producing content for users and not search engines. Its main goal is to promote accessibility. White hat SEO not only surveys all SEO guidelines but certifies that all content is indexed by search engines and which is the same as the content that a person will look.
It concentrates on readability,well-structured and well-written content, the relevance of content, that will be valuable to people who will read it. It also emphases on cross-linking pages internally on a website where proper, as well as building relevant inbound links from trusted sources.
The major differences between white hat and black hat SEO techniques are:
White Hat Technique
Optimization strategies that focus exclusively on attracting a strong audience fall under the white hat. These are many of the strategies that you’re maybe already familiar with. You perhaps already know how to conduct a keyword analysis and use keywords to get a search engine to get to your site.
Link building and increasing link popularity is the best white hat technique if done appropriately. You have to request other sites to link back so that it can improve your ranking in SERP.
Black Hat Technique
The strategies that rely uniquely on attracting search engines are included in black hat technique. The search engines will search the site that has ample of internal links that don’t attempt to force any keywords. If a page is filled with useful content, then it could really help to improve rankings by having links back to certain pages.
Blackhat users create a bundle of links that are based on what keywords popped up in their keyword analysis. While these tactics may work for a short amount of time, they’re not reliable.
Google and Bing both search engines have some rules that state exactly how a site has rated on their pages. Ultimately, using black hat techniques on a website will lead to a penalty against the owner of the website.
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