Content marketing: How to realize the maximum potential of the articles and materials
content marketing rules the Internet.
Marketing departments spend significant time and resources to create interesting materials, racking their brains on writing original articles.
Info graphics paint, make presentations and while few people think about, and whether it will in general anyone read it?
How Content Marketing Builds Your Business
There are many tactics that will make visitors look at your content. Let us dwell on the most popular:
Attracting Visitors With The Help Of SEO
This method involves the creation of content, imprisoned for specific search queries. Tracking the actual keywords and language, followed by the placement of articles.
And landing pages can be an excellent tool to generate traffic to the site. But it is important to avoid two common errors.
Firstly, in the pursuit of all kinds of coverage requests can not be sure about the quality of the materials to be placed; Second, consider the way for further involvement of the visitors.
Please note: non-convertible traffic – is useless.
The Use Of Social Networks
Presence in social media is now almost mandatory for all content marketers. Twitter, VK, Facebook, Google+, LinkedIn, YouTube and other sites – a great way to get your content to know more people.
But at the same time, if you do not devote time to the development of these sites, they will be ineffective and will join a legion of community created for pro forma.
Embedding Presentations In SlideShare
It’s a great way to share with your other presentations and PDF-files. With the help of their content can be collected Lida, view analytics, upload videos, and much more. Besides the presentation on SlideShare perfectly indexed by search engines.
Friendship With Other Blogs
Publish your articles on the side of the blog – an effective way of promotion and getting leads. To begin to establish relationships with influential blogs of your subjects. You can directly ask them whether they are placed guest article. There is another option – you can agree to place at their content, and they will place yours.
PPC And Banner Advertising
If you do not provide free tactics required number of views, try to increase traffic using paid advertising. Companies such as Google, Yandex, Facebook, YouTube, and LinkedIn are advertising with pay per clicks or views.
You can use in their advertising content as a call to action to then send the visitors to a landing page. Remember, the promotion of content an important part of marketing, without which the effort involved in the creation and design of the materials may be wasted.