In this post, I am going to write about what is a backlink and the importance of it?
I am writing this post for those who do not know anything about back-linking but the advanced user also can find this post helpful.
Let’s talk about backlinks and why is it so much important?
I am going to explain the basic concept of backlink here. So, that everyone understands what backlink is.
What is A Backlink?
If you are searching for the answer to what is a backlink you are most probably familiar with the terms SEO (search engine optimization).
If you have a website or blog the link that is coming to your web is called your webs backlinks. Suppose you have a website called abc[dot]com. Now another website called 123[dot]com has a link that is coming to your abc[dot]com is a backlink.
So your abc[dot]com has a backlink 123[dot]com.
It means these are the incoming links which you are getting from other websites.
That is the core concept of backlinks. Any links that are connecting to your website is your backlink.
Why are Backlinks Important?
Mostly for SEO proposes. Google uses different kinds of algorithms to rank any website. The backlink is one of the most important aspects of the ranking factor of any website. Before a few years from now, the quantity of the backlinks was the most important factor. But now it’s not only the quantity but also the quality and the relevancy of the backlinks are important.
Types of Backlink
A website can have two kinds of backlinks Do-follow links and No-follow links. As the name suggests Do-follow links are indexed as backlinks and no-follow links are not indexed as a backlink by search engines.
In simple words, if you consider backlinks are the vote for your website on the internet Do-follow links are the vote that would be counted and No-follow links are the vote that would not be counted by search engines.
This is more of a textbook rule.
But the fact is Google loves link diversity. So, If you want to rank your website you have to have both do-follow and no-follow backlinks. On the other hand, if you have only do-follow links linking back to your website Google will find out that you are building backlinks in a scammy way and penalize you.
Different terms related to backlinks
If you start doing research on link building you will come across some unfamiliar words. I am going to write about those words now.
Boy o Boy .. when I first heard “link juice“ I was very scared.
Actually, it’s very simple.
When a web page links to any of your web pages it passes certain relevance in the eye of any search engine that is link juice. This link juice helps with the ranking of your web page, website, and also improves the domain authority. If you don’t want pass down your link juice you can stop passing the link juice by using a no-follow tag.
<a href=”google.com” rel=”nofollow”>
Linking Root Domains
This refers to the number of backlinks coming to your website from a particular domain. Even if a website has linked to your website ten times, it would be considered as the one linked root domain.
Links that are going from one page to another within your website are called internal links, and the process itself is referred to as internal linking. Internal linking is very important for OnPage SEO.
Text that is used to hyperlink is called anchor text. It is very important when you are trying to rank for a particular keyword.
Recommended: 5 Best Online Backlink Checker Tools (Free & Paid)
How can I build Backlinks?
There are some ways that you can follow to start your backlinks buildings right away.
What kind of Backlink should I build?
But you need to build backlinks very carefully. These days Google is very strict about link building. They don’t want you to build your backlink unnaturally. Please keep these points in mind:
- Don’t build a huge amount of backlinks within a few days like 5000 backlinks within the first-week google will find out you are doing something fishy.
- Don’t only build do-follow links try to build no-follow links too.
- Don’t create backlinks from websites which are not up to the mark.
- Don’t build backlinks from irrelevant topics or page. Like if your web page is about digital painting don’t get a backlink from a health and fitness website.
- Don’t limit your backlinks to a few sources. Use different social media like Facebook, Twitter, Pinterest, Tumbler, StumbleUpon, etc. Create some forum account related to your niche and build backlinks there. Link diversity is very important aspect if you want to rank on Google.
Building backlinks for your website require lots of time and effort. You need to be consistent with your link building strategy.
I hope you have understood the concept of backlink. Do let us know what you think about Backlinks and how you build backlink for your blog/website.
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